Maximum Advantage Grip

Comprising 70% of upper body mass, the back muscles are often the most neglected. One of the main reasons for this is the lack of new ideas in the design of back exercise equipment. In the past 40 years little has changed; the same old lat bars and handles.

Until now.

With over twenty years of development, MAG handles and lat bars have truly revolutionized the resistance equipment accessory market.

Finally, you can achieve a complete back exercise without the use of straps, hooks or any of the many lifting aids offered today. With its unique design, MAG is the most efficient and comfortable handle for pulling movements on the market.

Ready to change your thinking about how to get a great back workout? ‚Äč Then watch the videos, read the reviews, check out our products and learn more!




Testimonial Review
I have been using the MAG handles as an integral part of our strength and conditioning program. In our sport, hand injury can be a common occurrence and the handles have been a way for the athletes to maintain upper body strength whilst working through the rehabilitation process.

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